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Marketing communications in digital economics
Professors

"Marketing Communications in Digital Economics" ‒ profilization of the master's specialty (second stage of higher education) 1-26 80 05 "Marketing"

PURPOSE OF THE PROGRAM

Marketing communications in the digital economics have become an integral part of modern business, so knowledge in this area is an essential component of the education of specialists employed in various fields of activity.

In the modern economics, the ongoing changes and their speed of distribution associated with the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, big data and omniality, as well as many other phenomena, form new vectors for business and for the education system.

The main goal of the training is to form competent specialists who receive theoretical and applied knowledge, who own modern tools and technologies for business communication support and product promotion in the new digital environment , to increase the capitalization of personal brands, to be unique and in demand in the labor market.

MASTER'S DIPLOMA
STATE SAMPLE
DEGREE -
MASTER
FORM OF TRAINING -
FULL-TIME (DAY)

DURATION
OF STUDY -1 YEAR - FULL-TIME (DAY )

AT THE END OF TRAINING THE MASTER HAS SKILLS:

  • marketing research on the Internet
  • analysis of supply and demand in the market, activities of competitors and consumer behavior in the digital economics
  • implementation of integrated marketing communications
  • management of modern tools and technologies of digital marketing
  • prompt tracking of modern trends and the formation of marketing concepts
  • optimization and automation of marketing and communication business processes
  • performance analysis and optimization of key indicators of marketing and communication activities in the digital economics
  • formation of a cross-cultural approach to doing business
  • use of psychotechnologies in marketing
  • data mining in marketing
  • Web design and computer graphics
  • planning and organizing teamwork of business projects in the field of marketing communications
  • research activities

 

 WHO IS THE PROGRAM FOR:

  •  for middle and senior managers
  • for business owners

Personnel training has an orientation that takes into account the requirements of the time for the competencies of marketing specialists who carry out qualified management of the marketing activities of business entities in the field of marketing communications and advertising in modern business.

In the educational process of the program, such modern training formats as master classes from leading practitioners, case technologies, round tables, forums and discussions, and implementation of marketing projects are used.

 

OPPORTUNITIES FOR CONTINUED EDUCATION

A master who has mastered the main educational program for preparing a master's degree in the specialty "Marketing", who defended a master's thesis, has the opportunity to pass candidate minimums in the learning process, and in the future can continue his education in graduate school.


Graduates of the program can continue their studies at the postgraduate course of the Belarusian State University, other educational institutions and foreign partner universities. They get the opportunity to engage in teaching activities and the opportunity to build a practical career in business structures.

 

DIPLOMA

After defending a master's thesis, the graduate receives a state diploma with a degree "Master".

CONTACTS

Business Institute of BSU.

Republic of Belarus, Minsk, st. Moskovskaya, 5, 3rd floor, room 312.

Email address: magistratura@sbmt.by

Telephone: +375 (17) 395 69 17